I am sure that marketing may not be the most interesting thing for you to work on especially when you are in the first stage of your own startup and trying to build and trying to define your products.
But however marketing is quite affordable. There are some of the examples of good marketing in to the size of the business where you have a decent budget or have thousands of dollars to spend normally. You know marketing in the early stages of the startups has many known and proven benefits including that if you have a very decent marketing budget because you already know which channels are the most effective to the customers acquisition and sales. Its very much important to figure this out very early because startups nowadays are growing very rapidly all over the world. But before you know this you should have a very decent budget to spend on marketing.
So let’s just focus on some of the marketing tips for the startups.
The content marketing will never cost you anything but it can be as good as the paid advertising in the world. So, you can start blogging instead. You can use the long tail keywords to reach to your target audience and can easily make it big. If you don’t have a website then you should create it now on LinkedIn as soon as possible just to publish some of the blogs and content and can easily attract people towards your website.
Try to launch social campaigns
You should took the benefit of all free tools which are actually available on each of the social media platforms. You may know this that Facebook provide free business/marketing tools mainly for the small businesses. Facebook messenger can easily help you to reduce the customer service response times and can also help you to get them the information which they need just to make a right purchase.
Use best keywords to reach up to your customers
I really think that every brand or a new website should have a list of keywords just to reach up to there targeted audience. Because of the good numbers of content available today , some businesses can easily utilize some of the long tail keywords also to reach up to there customers. Each and every keywords needs diligence and businesses must identify the keywords and can have a weekly review of where the page ranked in the search results for each used keywords.
Paid marketing which businesses should start early
You know the big components of the paid marketing campaigns are the paid social and the paid search , but you don’t need to have a huge budget to start these. As you guys already know that you can create business accounts on social media totally free of cost. So , start with some organic posts and learn things about your audience , and then you can start making a bid and can easily focus on to find a sweet spot for your own business. And in that way when you start to grow out rapidly and have thousands of dollars suddenly then you know that the right combination of strategies will definitely give you some higher return on your investment as well.
So these are some of the tips which you can use if you have a startup.
Suggested links – 20 successful startups in India